If you are looking to maximize your Pin performance then now is the time to be tapping into the rising Pinterest marketplace!
While its user count may not blow you away, in comparison to Facebook or Instagram, Pinterest is seeing consistent growth, and is now up to 291 million active users – a rise from 250 million last September.
In the case of Pinterest it isn’t all down to the number of users, but the activity of those people who are regularly logging onto the platform. Research is telling us that 57% of weekly Pinners use the app in-store while shopping, while it’s also the leading social media platform in regard to discovering new products.
Helping on this front, Pinterest has this week published its latest Pin Trends report, which looks at the key topics and products that are seeing significant increases in user attention across its network.
Pinterest’s full report includes more information and contextual links for research. If any of these trends relate to your brand, it’s definitely worth opening up the app and getting a handle on what’s happening. If you need some help with this platform contact us – firstname.lastname@example.org