Mobile is another marketing channel, not just a new technology! Marketing on the mobile channel can be quite complicated depending on what you are trying to accomplish. A good place to start is getting your mobile content marketing strategy implemented properly.

Write in-depth content to inform and educate your readers. Update your website to a responsive design. Ensure your email campaigns properly support mobile and finally confirm that your content is easily read on a smartphone.

If you keep mobile support in mind whenever you consider new marketing campaigns, you will be in a better position than your your competitors…  07757593840